WAIM’s branding enabled the user to focus on the key content (the podcasts) without other distractions. Simplicity is key from logo to typography. However, a highlight colour will be important in order to elevate and bring brand identity to a text heavy site.
Branding & Website
behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Client
What Am I Missing
Date
2022
Services
Branding - Website Design
Skills
Teamwork - Figma - Squarespace
Website
Visit Website
Branding & Website
WAIM required fresh branding and a website designed on Squarespace that had a simple feel like their previous On Misogyny site.
WAIM’s branding enabled the user to focus on the key content (the podcasts) without other distractions. Simplicity is key from logo to typography. However, a highlight colour will be important in order to elevate and bring brand identity to a text heavy site.
Branding
The WAIM website focuses on black and white colours which gives the website a sophisticated look. Additionally, a hint of blue connotes a bit of femininity and emotional balance. The pairing of blue and black works well in sitautions where a high contrast is required. Lastly, the light grey is a great replacement to a plain white background – it can be easily used to highlight certain text boxes.
Black
#232121
Grey
#DBDFE1
Blue
#60A9AD
White
#FFFFFF
Lora
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Nunito Bold
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Nunito Regular
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Website
As the website was created by volunteers the main aims and objectives were the following:
- To have relevant resources
- To highlight the bibliography from each episode
- To be able to play podcast on site as well as being linked to external podcast players
- To have a transcript that users can read
