The Chai Room
The Chai Room is a new start-up coffee/tea shop with a niche in Indian snacks and drinks. As the Chai Room is a new business, I was responsible for developing the brand from scratch. This included a set of brand guidelines, social media assets, photography and website design and development. The logo highlights the popular Indian Chai and represents India’s tea plantation to promote their niche and relaxing family atmosphere.
Branding
The client chose light pink to show the shop’s style and feel that the owners wanted to convey. I added light blue and warm brown to compliment them and incorporate the coffee feel.
The leaf element of the logo was designed to incorporate the Indian chai leaf identity along with portraying the vibe of a relaxing atmosphere.
Baby Pink
#fff0ed
Baby Blue
#eaecff
Steel Black
#494949
Light Brown
#BAAE97
Copperplate
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Source Sans Pro
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Source Sans Pro Bold
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
WordPress Website
Once I had defined the brand guidelines for the business, I created wireframes, prototypes and tested this through usability testing to ensure the WordPress website would be fully responsive, and drive awarness to menu, location and opening times. In order to get imagery for the website, I visited the shop ahead of opening to photograph the premises and the food and drink on offer.
Social Media & Marketing
Pre-launch I was responsible for building awareness and excitement around the opening of the Chai Room. This involved building a following on both Instagram and Facebook and designing a range of social media assets counting down to the opening. Directly as a result of some of these posts, customers who had found out about the business through Instagram visited the business on its opening day, and then spread awareness to their family and friends.
For more information check out the social media and posters and graphic design pages.
