Overview
Client
The Chai Room
What I Did
Graphic Design, Web Design & Social Media Marketing
The Chai Room is a start-up business that required branding, website, and social media design and marketing, especially before launch to build up awareness in the community. Due to the late opening, I was required to use stock images that still maintained the brand feel and reflected the atmosphere and interior design of the coffee shop.
I was responsible for marketing on a fresh Instagram account without any paid advertising. As a result, I talked to my client thoroughly about her mission and USP to determine what audience would be interested in the products and services. We also established the Chai Room’s marketing goals which mainly required social media marketing and conversation marketing to maintain the community and family feel of the business. I then researched keywords that may have improved SEO and looked at competitors and The Chai Room’s potential customers and kept this in mind when designing social media posts and taglines.
Client
Martins Furniture
What I Did
Graphic Design, Marketing, Web Design & Development
Martins is a family-run business that was set in its old ways and didn’t see much of a requirement for social media marketing. I designed social media posts for them to use, although they don’t post often due to time constraints. They feel the refresh of their social media accounts helped successfully to acquire new customers that they otherwise would have missed out on due to their old branding not being suited to their target audience.
Client
MiasHome
What I Did
Graphic Design, Web Design & Development
MiasHome is an e-commerce website and needed some e-mail signatures and social media graphics that would maintain the branding. The social media post designs make use of the fonts and colours from the brand guidelines while incorporating relevant photography and showing off their products.
