I am a UI designer with experience in brand design. I am passionate about making products fun and accessible; making them for everyone.
As a hobbyist macro photographer I put great emphasis into the small details which I carry through to my designs making them pixel perfect.
My past work experience included:
The Chai Room
Graphic Design, Web Design & Social Media Marketing
The Chai Room is a start-up business that required branding, website, and social media design and marketing, especially before launch to build up awareness in the community. Due to the late opening, I was required to use stock images that still maintained the brand feel and reflected the atmosphere and interior design of the coffee shop.
I was responsible for marketing on a fresh Instagram account without any paid advertising. As a result, I talked to my client thoroughly about her mission and USP to determine what audience would be interested in the products and services. We also established the Chai Room’s marketing goals which mainly required social media marketing and conversation marketing to maintain the community and family feel of the business. I then researched keywords that may have improved SEO and looked at competitors and The Chai Room’s potential customers and kept this in mind when designing social media posts and taglines.
Martins Furniture
Graphic Design, Marketing, Web Design & Development
Martins is a family-run business that was set in its old ways and didn’t see much of a requirement for social media marketing. I designed social media posts for them to use, although they don’t post often due to time constraints. They feel the refresh of their social media accounts helped successfully to acquire new customers that they otherwise would have missed out on due to their old branding not being suited to their target audience.
MiasHome
Graphic Design, Web Design & Development
MiasHome is an e-commerce website and needed some e-mail signatures and social media graphics that would maintain the branding. The social media post designs make use of the fonts and colours from the brand guidelines while incorporating relevant photography and showing off their products.
The Chai Room
Graphic Design
The Chai Room logo aims to present a relaxing atmosphere of the shop and to connote a direct link with tea plantations and its Asian roots and recipes that the shop offers. That is why the focus on the leaf is crucial.
Earthi
UI/UX Design, Graphic Design & Product Design
The Earthi logo aims to promote modern yet natural design through its presentation of leaves and nature in its typography to display the natural cosmetic brand. It also maintains the colours of Earths elements with the major focus being placed on water and fire through bright yellow symbolising the sun.
Earthi
UI/UX Design, Responsive Web Design
The Earthi website aimed to create a simple and modern design that wouldn’t distract users from the products and important content would be highlighted all while maintaining consistency which would eventually provide a positive user experience.
The website has a clear and easy-to-use navigation bar that has logically organised categories to create clarity in order to convert views into sales. To make sure that the website remains clear and consistent I have looked into the readability and accessibility score and thus reviewed my choice of font, text layout, and colour.
Martins Furniture
UI/UX Design, Responsive Web Design
Martin’s old Wix website did not allow them to create a complex e-commerce shop that would maintain their SEO. I therefore took their website off Wix and into WordPress as I knew this would be a better platform for their plethora of products and would help in generating organic traffic to their website.
I redesigned their website and made it simple to follow, clean and modern with their majority of customers (45+) in mind. This meant that text had to be bigger than it usually would to increase clarity especially for those customers that may be less IT literate. However, I kept in mind that Martins wanted to increase their sales from a younger target audience so the modern design and social media marketing techniques were crucial to this.
MiasHome
UI/UX Design, Development & Management
MiasHome is a pre-existing website that severely lacked UX design as the interaction and usability with the website was confusing which contributed to an extreme lack of sales. It was not set up for mobile or tablet use and a lot of content was hidden in PDF documents instead of being presented directly to the potential customers.
As a result, I changed the design of the website making it more user-friendly with the ability for it to be viewed across various platforms and browsers. I am currently in the process of updating the product’s content which will make the pages easier to understand.
The Chai Room
UX Design & Branding
The Chai Room required a simple website that mainly displayed their menu along with some visually appealing photography to entice people to stop by the shop and purchase one of the products.
I designed a simple menu with the consideration that most people would be viewing it on a mobile device, therefore categories and clear columns with all essential information was vital. I also photographed the products and added them to the website with a photograph that was focused on close-ups of the food to highlight the details and show its freshness.
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